Air heaters stir up dust and distribute it throughout the building. Heating & cooling ceilings, on the other hand, work on the natural principle of heat radiation, i.e. without draughts, which means that no dust is stirred up.
From a health perspective, this is a huge advantage for people suffering from allergies. But users of dust-laden rooms (joinery) or exhibitions (showrooms) also appreciate this. The cleaning effort and the dust load in the halls are considerably reduced.